Cupping is a must-do after roasting and before serving. For us it is also a chance for coffee knowledge transfer and experience sharing.
We serve as a key point in the knowledge circle between the coffee farmers and the end consumer. Through cupping, information flows and passes on. This helps our coffee farmers to improve plantation and processing techniques, for us to adjust the roastery curve and coffee brewing method, and for consumers to have a better understanding of coffee and the stories behind the tasty drink.